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The Zen of GEO Targeting

09th February 2011
When marketing Stockton, the same issue comes up every time: How do you get locals through the door? One tool we recommend for our clients is called FOURSQUARE, a geolocation mod that allows your valued customers to get special deals when "checking in" fr... Read >

Marketing Stockton: A Guide to Using Yelp

09th February 2011
The first thing any business marketing in Stockton should be aware of are the review sites. That's because the reviews a business gets on these sites often defines how new customers perceive you and your business. Yelp is the number 1 review site that ... Read >

Brochure Design and the Zen of Confusion

09th February 2011
Sometimes the most powerful tool a brochure designer has at their disposal is the ability to DISPLACE vision. If an image is CONFUSING… it forces the customer to take a second look. Why is that a good thing? Because marketing studies suggest that the l... Read >